Beauty Industry Takedown

-Counterfeits didn’t stand a chance. Automated detection uncovered threats in hours, not days.

Fast-Growing Direct-To-Consumer Beauty Company

BrandVerse Guardian transformed the fast-growing beauty company’s IP protection strategy, enabling rapid response times and detecting counterfeit listings across digital platforms within hours. By automating enforcement and organizing litigation-ready evidence, the company enhanced legal efficiency and protected its brand reputation in a competitive, digital-first market.

The implementation of BrandVerse Guardian delivered measurable impact, redefining how the company safeguards its intellectual property at scale.

Fast-Growing Direct-To-Consumer Beauty Company

-Challenge

A fast-growing beauty company struggled to protect its brand from widespread counterfeit activity on major ecommerce platforms, particularly Amazon.

Key hurdles included:
Rapidly Expanding Threats: Counterfeit sellers were undermining revenue, brand equity, and consumer trust.
Outdated Enforcement Methods: Manual processes were too slow to keep up with the scale and speed of violations.
Lack of Actionable Intelligence: The team lacked real-time insights to proactively monitor threats.

-Solution

With BrandVerse Guardian, the company automated detection, streamlined enforcement, and gained deeper visibility into brand risks.

AI-Powered Detection: Identifies counterfeit listings and unauthorized sellers across marketplaces in real time.
Automated Takedowns: Streamlines enforcement workflows with AI-driven tools to act faster and more efficiently.
Strategic Intelligence: Provides predictive analytics and gray market insights to guide proactive brand defense.
Key hurdles included:
Rapidly Expanding Threats: Counterfeit sellers were undermining revenue, brand equity, and consumer trust.
Outdated Enforcement Methods: Manual processes were too slow to keep up with the scale and speed of violations.
Lack of Actionable Intelligence: The team lacked real-time insights to proactively monitor threats.
AI-Powered Detection: Identifies counterfeit listings and unauthorized sellers across marketplaces in real time.
Automated Takedowns: Streamlines enforcement workflows with AI-driven tools to act faster and more efficiently.
Strategic Intelligence: Provides predictive analytics and gray market insights to guide proactive brand defense.

Impact

The implementation of BrandVerse Guardian transformed the beauty company’s brand protection strategy, enabling real-time detection of counterfeit listings, streamlining enforcement actions and automatic take downs. This AI-powered approach not only safeguarded revenue and brand equity but also restored consumer trust—creating a safer, more credible environment for beauty products online.

Counterfeit listings reduced by
60%
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Violation response time decreased by
48%
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Marketplace coverage increased by
2.5x
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Enforcement team efficiency increased by
33%
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Learn more about how you can transform your protection strategy with BrandVerse Guardian