Protecting Iconic IP with Smarter Enforcement

Iconic IP, safeguarded at scale—AI enforcement slashed infringement by 80% in 60 days.

A Global Entertainment Leader

A global entertainment leader with a portfolio of iconic characters and franchises faced escalating challenges in protecting its intellectual property.

As counterfeit merchandise proliferated across digital marketplaces and social platforms, the company turned to BrandVerse Guardian to regain control.

The platform's AI-powered infringement detection and automated enforcement enabled the legal team to swiftly identify unauthorized listings, take action faster, and preserve brand integrity at scale.

Challenge

A surge in unlicensed merchandise featuring proprietary characters across online marketplaces and social media—threatening brand value, customer trust, and revenue.

Key hurdles included:

Difficulty tracking IP misuse across global e-commerce platforms.

Counterfeiters modifying product names and imagery to bypass detection.

Slow, manual enforcement processes allowing ongoing infringement.

Solution

BrandVerse Guardian delivered real-time, AI-driven IP enforcement to detect, verify, and remove counterfeit listings across digital channels.

AI monitoring scanned social media and e-commerce platforms to identify over 10K storefronts to flag unauthorized IP use.

Automated takedowns reduced average enforcement time from 10 days to under 24 hours.

Smart detection tools spotted edited images and misleading listings that tried to slip past enforcement.

Key hurdles included:

Difficulty tracking IP misuse across global e-commerce platforms.

Counterfeiters modifying product names and imagery to bypass detection.

Slow, manual enforcement processes allowing ongoing infringement.

AI monitoring scanned social media and e-commerce platforms to identify over 10K storefronts to flag unauthorized IP use.

Automated takedowns reduced average enforcement time from 10 days to under 24 hours.

Smart detection tools spotted edited images and misleading listings that tried to slip past enforcement.

Impact

With BrandVerse Guardian, the entertainment company implemented a scalable, precision-driven brand protection strategy—significantly improving enforcement outcomes and preserving the value of its most iconic IP.

IP misuse reduced by

80%

Takedown resolution time reduced by

76%

Unauthorized listings identified increased by

Detection of disguised or edited infringements increased by

Learn more about how you can transform your protection strategy with BrandVerse Guardian