Luxury Fashion Brand’s Market Mastery

From viral counterfeits to airtight enforcement—AI gave the brand back its edge.

Global Luxury Fashion Leader

Counterfeits and dupes of a global luxury fashion leader, known for its timeless design, went viral on social media. As the digital landscape grew more complex, the company sought to strengthen its intellectual property protection to safeguard both brand equity and creative assets.

By partnering with BrandVerse Guardian, the company leveraged advanced AI tools to streamline IP protection, detect infringements, and enforce brand rights with exceptional speed and efficiency.

Challenge

A luxury fashion company faced growing difficulty protecting its intellectual property in an increasingly complex digital environment.

Key hurdles included:

Rising Infringements: Counterfeit products and brand misuse were increasing across global marketplaces and social media.

Manual Enforcement: Legal teams struggled to keep pace using time-consuming, manual processes.

Limited Visibility: Monitoring brand misuse across digital platforms lacked scale and consistency.

Solution

With BrandVerse Guardian, the company streamlined enforcement, improved detection, and accelerated IP protection using AI-powered tools.

AI Infringement Detection: Identifies misuse and counterfeits across TikTok, Meta, and more in real time.

Automated Enforcement: Streamlined processes for issuing takedown notices and resolving violations.

Evidence Collection: Gathers and organizes actionable proof for litigation and brand defense.

Key hurdles included:

Rising Infringements: Counterfeit products and brand misuse were increasing across global marketplaces and social media.

Manual Enforcement: Legal teams struggled to keep pace using time-consuming, manual processes.

Limited Visibility: Monitoring brand misuse across digital platforms lacked scale and consistency.

AI Infringement Detection: Identifies misuse and counterfeits across TikTok, Meta, and more in real time.

Automated Enforcement: Streamlined processes for issuing takedown notices and resolving violations.

Evidence Collection: Gathers and organizes actionable proof for litigation and brand defense.

Impact

BrandVerse Guardian transformed the luxury fashion brand’s IP protection strategy, dramatically accelerating response times and identifying the vast majority of counterfeit listings within hours. By automating enforcement and collecting actionable evidence, the luxury fashion brand maximized legal efficiency and reinforced its brand integrity—ensuring its legacy remains untarnished in the luxury market.

Manual enforcement hours decreased by

55%

Counterfeit detection speed increased by

42%

Consistent brand representation increased by

31%

Enforcement actions per week increased by