From Bottlenecks to Breakthroughs in Pharmaceuticals

A global pharmaceutical company accelerated drug development and cut search time by using BrandVerse TMCopilot to streamline trademark clearance and reduce legal risk.

A Global Pharmaceutical Leader

A global pharmaceutical leader known for breakthrough therapies in oncology, immunology, and rare diseases, the company faced increasing pressure to efficiently clear and file unique, globally viable trademarks for its growing pipeline of drug and product names.

To support its high standards of compliance and innovation, the company partnered with BrandVerse TMCopilot, leveraging AI-powered trademark tools to streamline clearance, reduce risk, and accelerate time-to-market.

Challenge

As the company accelerated new product development, its legal team faced growing pressure to clear drug names quickly while minimizing conflicts and reducing the risk of rejections or legal disputes.

Key hurdles included:

Manual, Time-Consuming Searches: Trademark clearance relied on slow, fragmented workflows.

Missed Similarities: Visual and phonetic conflicts were often overlooked, increasing risk.

Limited Competitive Insight: The team lacked real-time data across markets and competitors.

Solution

The company implemented BrandVerse TMCopilot to enabled faster, more accurate evaluations of name availability—identifying potential conflicts early and improving team confidence in selecting viable trademarks.

AI-Powered Trademark Search: Automated workflows accelerated clearance with instant match detection.

Visual and Phonetic Conflict Detection: Advanced tools surfaced lookalike and soundalike risks across jurisdictions.

Extensive Screening and Competitor Analysis: Real-time data and gap insights improved decision-making and reduced risk.

Key hurdles included:

Manual, Time-Consuming Searches: Trademark clearance relied on slow, fragmented workflows.

Missed Similarities: Visual and phonetic conflicts were often overlooked, increasing risk.

Limited Competitive Insight: The team lacked real-time data across markets and competitors.

AI-Powered Trademark Search: Automated workflows accelerated clearance with instant match detection.

Visual and Phonetic Conflict Detection: Advanced tools surfaced lookalike and soundalike risks across jurisdictions.

Extensive Screening and Competitor Analysis: Real-time data and gap insights improved decision-making and reduced risk.

Impact

The integration of BrandVerse TMCopilot delivered transformative results for the pharmaceutical company, streamlining trademark clearance and enhancing operational efficiency. The platform's advanced capabilities minimized risks, reduced costs, and accelerated the drug development pipeline, solidifying the company's competitive edge in the pharmaceutical industry.

Faster turnaround in search processing time by

46%

Savings in trademark clearance expenses by

33%

Overall operational efficiency improved by

1.2x

Annual trademark applications filed increased by

34%

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